SG Credit Profile: Software & Technology

The Company: Promenade (formerly Bloomnation) is a SaaS platform for local businesses seeking a comprehensive eCommerce presence and solution. The Company began as a specialized online marketplace for florists and has since expanded into restaurants, liquor stores, and butcher shops. Promenade’s robust product feature set includes POS, SEO optimization, web order processing, and CRM, among others.

The Financing Situation: Promenade was seeking growth financing to capitalize on new market opportunities in underserved verticals. 

The Solution: SG structured a non-dilutive growth facility that provided the Company with sufficient capital to add key product development and sales personnel to execute on its plans.